Privacy Policy

Second Nature First Aid
Effective date: 05/04/2026

All references to Second Nature First Aid should be taken to mean Second Nature First Aid Limited, registered in the UK with Companies House. 

Second Nature First Aid  (“we”, “us”, “our”) provides first aid training services across the UK.

For the purposes of UK data protection law, we are the data controller of your personal data.

Contact details:
Email: info@secondnaturefirstaid.co.uk
Business address: Second Nature First Aid, Innovation Centre Medway, Maidstone Road, Chatham, Kent, ME5 9FD.

Information you provide directly:

• Name
• Email address
• Phone number
• Organisation details (if booking on behalf of a business)
• Any information submitted via contact forms, enquiries or bookings

Information collected automatically:

• IP address (anonymised where possible)
• Browser type and device information
• Pages visited, time spent on pages, and navigation paths.

We use your data to:

• Respond to enquiries and provide information about our services
• Manage bookings and deliver training courses
• Send relevant communications (where you have opted in)
• Monitor and improve our website performance
• Meet legal and regulatory obligations.

We rely on the following lawful bases under UK GDPR:

• Consent – for marketing communications and non-essential cookies
• Contract – to deliver services you have requested
• Legitimate interests – to operate and improve our business
• Legal obligation – where required for compliance.

We use Google Analytics to understand how visitors use our website and to improve user experience.

Google Analytics collects information such as:

• Pages visited
• Time spent on the website
• How users arrived at the site
• General geographic location (not precise location)

This data is aggregated and anonymised where possible and does not directly identify individuals.

Google may process this data on servers outside the UK. We ensure appropriate safeguards are in place, such as standard contractual clauses.

You can opt out of Google Analytics tracking by:

• Declining cookies via our cookie banner
• Using browser settings or extensions to block tracking

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse.

Your data is stored securely and only retained for as long as necessary for the purposes outlined in this policy.

We do not sell your data.

We may share your information with trusted third parties where necessary, including:

• Website hosting providers
• Analytics providers (such as Google Analytics)
• Email and communication platforms

All third parties are required to handle your data securely and in line with data protection laws.

Our website uses cookies, including those set by Google Analytics, to:

• Analyse website traffic
• Improve functionality and user experience

You will be asked to consent to non-essential cookies when you visit the site.

You can control or disable cookies through your browser settings.

Under UK data protection law, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner's Office.
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Our website may contain links to other websites. We are not responsible for their privacy practices.

We may update this policy from time to time. The latest version will always be available on our website.